PERSONAL DATA WE DERIVE
We may derive information or draw inferences about you based on the other types of personal data we collect. For example, we may infer your location based on your IP address, or your purchasing habits based on your browsing behaviour on our Services.
USE OF PERSONAL DATA
We collect and use personal data for various purposes, including to:

Provide Products and Services. Provide, maintain, and improve our data, products, events, and services; Complete Transactions. Complete the transactions you request, perform our contractual obligations, and as otherwise anticipated within the context of our ongoing business relationship;

Manage Accounts. Create and manage your online accounts, profiles, and Liquid Intelligence Ltd. program memberships; Service Communications. Send notifications related to your account, purchases, exchanges, and returns;

Respond to You. Respond to your requests and any other communications from you, including to provide customer service;

Advertising and Marketing. Send advertising or marketing communications about products, services, offers, promotions, rewards, and events offered by Liquid Intelligence Ltd. and others, and provide news and information that we believe may be of interest to you. Our marketing and advertising will be conducted in accordance with your advertising marketing preferences and as permitted by applicable law; Events and Offers. Offer, conduct and administer events, classes, contests, prize draws, sweepstakes, and other promotions;

Research and Development. Conduct research and development;

Personalize Your Experience. Monitor, analyze and audit your engagement with our brand and your interactions with our Services and online ads to better understand your interests and behaviours and customize your experience;

Safety and Security. Detect and protect against malicious, deceptive, or illegal activity, including fraudulent transactions, error, negligence, and breach of contract, security incidents, and harm to the rights, property or safety of Liquid Intelligence Ltd. and our users, customers, employees or others; Troubleshooting. Debug, identify and repair errors that impair existing intended functionality of our Services;

Corporate Transactions. We may process personal data in the context of corporate acquisitions, mergers, or other corporate transactions;

Your Consent. We may process your personal data in accordance with your consent or instructions; Comply with Legal Obligations. Comply with our legal or regulatory obligations, including our tax obligations and those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions; and

Reasonable Other Purposes. As permitted by applicable law, carry out certain short-term activities and other reasonable purposes related to the products or Services you purchase from us or your ongoing relationship with us. Where required by applicable law, Liquid Intelligence Ltd. will provide a notice of such data processing prior to using your personal data for such purposes.

DISCLOSURE OF PERSONAL DATA
We share personal data for the purposes described below:

With our Affiliates and Subsidiaries. We share your personal data with our holding company, subsidiaries and affiliates for the purposes described in the “USE OF PERSONAL DATA” section above. Since our holding company, subsidiaries, and affiliates are located around the world, please note that these disclosures involve cross-border transfers of your personal data as described in the “DATA TRANSFERS” section below.

With our Service Providers. We share personal data with unaffiliated companies or individuals we hire or work with that perform services on our behalf, including customer support, web hosting, information technology, payment processing, product fulfilment, fraud control, direct mail and email distribution, events, contest, sweepstakes and promotion administration, and advertising and analytics services. These third-party service providers have access to personal data needed to perform their services but may not use it for other purposes. Since our service providers are located around the world, please note that these disclosures involve cross-border transfers of your personal data as described in the “DATA TRANSFERS” section below.

In Connection with a Corporate Transaction.  Personal data may be disclosed or transferred as part of, or during negotiations of any purchase, sale, lease, merger, amalgamation, or any other type of acquisition, disposal, securitization or financing involving Liquid Intelligence Ltd.. With our Professional Advisors. We share personal data with our legal, financial, insurance, and other advisors in connection with the kinds of corporate transactions described above or in connection with the management of all or part of Liquid Intelligence Ltd. business or operations.

With Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose personal data when we believe doing so is reasonably necessary to comply with applicable law or legal process (including an enforceable request from authorities), to respond to claims (including inquiries by you in connection with your purchases from Liquid Intelligence Ltd.), enforce or apply our terms of use, or to protect the rights, property, or personal safety of Liquid Intelligence Ltd., our users, employees, or others. With Your Consent or at Your Direction. We share personal data with third parties when we have your consent to do so. For example, if you decide to participate in certain interactive areas or features of our events or Services, such as creating a public profile and posting your goals, you consent to the disclosure of this information to other users of our websites. We may also share your personal data with third parties when you intentionally direct us to do so or when you use our Services to intentionally interact with third parties. Aggregated, Anonymized or De-identified Data. We may also share aggregated, anonymized or de-identified information, which cannot reasonably be used to identify you.

‍ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS
We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers, and other tracking technologies which collect information about your use of the Services and other websites and applications. This information may be used by Liquid Intelligence Ltd. and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interest on our Services and other websites, and better understand your online activity. For advertisements on any third party platforms, please refer to the particular third party platform’s Privacy Policy to learn more about your choices.

DATA TRANSFERS AND RETENTION
DATA TRANSFERS
For the reasons and purposes set forth in this Privacy Policy, the personal data that we collect may be transferred to and stored or otherwise processed in the United States, Canada, and other locations. We also transfer personal data to service providers that process personal data for us in the United States, Canada and other locations. While in another jurisdiction for processing, your personal data may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction. These jurisdictions may not provide the same level of data protection as your home jurisdiction.
‍
RETENTION OF PERSONAL DATA
We retain personal data in accordance with applicable law. Unless otherwise required by applicable law, Liquid Intelligence Ltd. will take reasonable steps to destroy or permanently de-identify personal data we hold if such personal data is no longer needed for the purpose for which it was collected.
‍
CHILDREN’S PRIVACY
‍
The Services are not intended for children under the age of 18. Liquid Intelligence Ltd. does not target our Services to children under 18.
‍
THIRD PARTY SITES
Please note that our websites contain links to third-party websites that are not controlled or operated by Liquid Intelligence Ltd.. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that Liquid Intelligence Ltd. does not accept any responsibility or liability for these policies. Please review these policies before you disclose any personal data when visiting such third-party websites.

YOUR CHOICES
Consistent with applicable law, you may exercise any of the choices described in this section.

ACCESS & DATA PORTABILITY
In certain jurisdictions, applicable law may entitle you to request access to or copies of your personal data stored by Liquid Intelligence Ltd. You may also be entitled to request copies of personal data that you have provided to us in a structured, commonly used, and machine-readable format and/or request us to transmit this information to another service provider (where technically feasible).

DELETION
In certain jurisdictions, applicable law may entitle you to request deletion of your personal data stored by Liquid Intelligence Ltd. via the Privacy Portal. Please note that if you request the erasure of your personal data, we may retain and/or use your personal data to:

Exercise our legitimate business interests, such as fraud detection and prevention and enhancing safety against malicious, deceptive, fraudulent or illegal activity, and/or to prosecute those responsible for such activity;Establish, exercise or defend legal claims, or comply with applicable law;Perform our contract to which you are a party or in order to take steps at your request prior to entering into a contract;Perform a task carried out in the public interest or in the exercise of official authority vested in Liquid Intelligence Ltd.;Identify, debug and/or repair errors that impair intended functionality;Exercise free speech, and ensure the right of others to exercise their free speech or another right provided by law;Complete a transaction and/or provide a good or service requested by you or reasonably anticipated by you within the context of the business relationship, or to otherwise perform the contract;Protect your vital interests, or the vital interests of others; and,As otherwise permitted under applicable law.

‍MARKETING COMMUNICATIONS
You may opt out of receiving promotional communications from us by following the instructions in those communications or by logging into your online account and changing your communications preferences. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

LOCATION DATA
When you first launch any of our mobile applications that collect precise location information, you will be asked to consent to the application’s collection of this information. If you initially consent to our collection of this location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, our mobile applications, or certain features thereof, may no longer function properly.

COOKIES AND SIMILAR TRACKING TECHNOLOGIES
Like many websites, Liquid Intelligence Ltd. uses cookies to analyze visits to our website and help us improve our website and services. Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser to remove or reject cookies. Please follow your browser’s process for doing so. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites

CONTACT US
If you have any questions or comments about this Privacy Policy, you may email us at info@drinkaelo.com, or write to us at:
Liquid Intelligence Ltd.
PO Box 37585 The Quay PO
North Vancouver, BC V7M 0G4
Canada